Proposed Data Collection Submitted for Public Comment and Recommendations

Official abstract: The Centers for Disease Control and Prevention (CDC), as part of its continuing effort to reduce public burden and maximize the utility of government information, invites the general public and other federal agencies the opportunity to comment on a continuing information collection, as required by the Paperwork Reduction Act of 1995. This notice invites comment on a continuing information collection project titled Message Testing for Tobacco Communication Activities (MTTCA). The MTTCA clearance is designed to collect information about adult smokers' and nonsmokers' attitudes and perceptions towards tobacco, and to pretest draft messages and materials for clarity, salience, appeal, and persuasiveness.